TL;DR: Today we are officially rolling out Empathy, a new product built to solve a very old problem: the complexity of human loss. We know that losing someone you love is very hard, we‘re dedicated to making it a bit less hard, for everyone, every day. Starting now.

A few…


TL;DR: after four amazing years, my time at WeWork and a significant chapter of my professional life have come to an end.

This was not an easy decision to make, but I am certain that the company’s new Leadership, together with the team’s passion and hard work, will continue to build great products and services to help push the company forward.

When Linat Wager, Yonatan Bergman and I jump-started WeWork’s Technology Center…


On my journey to figure out what’s next, I’ve spent the last year at Aleph exploring possibilities and thinking out loud with Michael and Eden. I have reached a destination: I am thrilled to announce that today I am joining WeWork as Senior Vice President, Head of Israel Digital Center.

In this new capacity, I’ll be joining the company’s global leadership team and among my many missions ahead I am establishing WeWork’s product and engineering center (Digital in WeWork lingo) here in Tel Aviv. This team that I am bringing together and will continue to grow will build added-value services…


In this new capacity, I’ll be joining the company’s global leadership team and among my many missions ahead I am establishing WeWork’s product and engineering center (Digital in WeWork lingo) here in Tel Aviv. This team that I am bringing together and will continue to grow will build added-value services…


beyond_esthetics

For those still not familiar with Aleph.bet, it is our growth workshop. Every two months or so we hold a session where executives of larger (10M+ users) companies share their experiences and best practices with a select group of those from smaller companies (1M+ users or 500K ARR). Our goal…


From a pure consumer’s perspective, there’s so much goodness around us. Call it Uber for X, call it what you will, but once you’ve ordered a ride\pizza\babysitter with a tap, you’re hooked. It was perfect and included all the right smart defaults (your previous order, location, payment method and other…


As I explained in Part 1 of this series, when it comes to determining the fundamentals of your culture and becoming a company (and a brand) that people are proud to work for, there are number of clichés you will come across and need to be aware of. The previous…


This post was written in light of the Aleph.bet: Creating your Startup Culture which took place in March 19th, 2015.

Startup culture (loose definition) — The overall set of core values, principles, beliefs or just made-up rules within your company. It’s somewhat abstract, yet it’s one of the most important…


so here goes.

My last three years heading eBay’s Innovation Center in Tel Aviv have been great. Actually, awesome. It’s been 5 years since my co-founders and I founded “The Gifts Project”. That was a beginning of innovation, deep partnership and kinship. Today, I shared with my team at eBay that I’ve decided to move on and join Aleph as an Entrepreneur-in-Residence (EIR).

I really enjoyed my time at eBay since “The Gifts Project” acquisition in 2011. I learned an enormous amount and was given the exhilarating opportunity to build and lead commerce products at scale. I am grateful to eBay for the opportunity. …

Ron Gura

Reader of books, writer of emails

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